{"id":1484,"date":"2026-07-13T03:46:36","date_gmt":"2026-07-13T03:46:36","guid":{"rendered":"https:\/\/travelwithatm.com\/?p=1484"},"modified":"2026-07-13T03:46:36","modified_gmt":"2026-07-13T03:46:36","slug":"carlsberg-unveils-local-voices-behind-rhythm-of-harvest","status":"publish","type":"post","link":"https:\/\/travelwithatm.com\/?p=1484","title":{"rendered":"Carlsberg Unveils Local Voices Behind \u2018Rhythm of Harvest\u2019"},"content":{"rendered":"\n
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 A rhythm echoes through the fields \u2014 shaped by the rustle of rice paddy, carried in song, and brought to life through movement passed down across generations.<\/p>\n\n\n\n

Rooted in the spirit of harvest, Carlsberg\u2019s Rhythm of Harvest is more than just a music video; it is a reflection of identity, gratitude and belonging in Sabah and Sarawak, where every note, gesture and story holds meaning.<\/p>\n\n\n\n

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From the vibrant cultural attire and expressive choreography to the traditional sounds and visual tributes to icons of the land \u2014 from the hornbill in flight to the peaks of Mount Kinabalu and the Rafflesia in bloom \u2014 every element is thoughtfully brought together to honour the harvest celebrations.<\/p>\n\n\n\n

Building on the collaboration with local artists, including Sabahan artist Nelson Lip and Sarawakian artist T. Bagak \u2014 whose rice-inspired Carlsberg packaging designs reflected the harvest as a symbol of life and sustenance \u2014 the journey evolved into Rhythm of Harvest, where traditional music, dance, costume and storytelling come together in a vibrant cultural expression This year, the lens shifts behind the scenes. Created by locals, for locals, \u2018People Behind The Rhythm\u2019 is a film trilogy that spotlights the voices behind the celebration, capturing the lived experiences and creative journeys behind Rhythm of Harvest, and offering a more intimate perspective on the harvest season.<\/p>\n\n\n\n

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\u201c\u2018Rhythm of Harvest\u2019 was always about celebrating Sab ah and Sarawak in a way that feels true to the people and communities it represents. With \u2018People Behind The Rhythm\u2019, we wanted to step back and let those voices come through \u2014 because these are their stories, told in their own way. This is what Raikan Bersama Sabah & Sarawak means to us,\u201d said Stefano Clini, Managing Director of Carlsberg Malaysia.<\/p>\n\n\n\n

Through three films, People Behind The Rhythm traces the stories that shaped the work \u2014 from the communities whose traditions inspired it, to the creatives who brought it to life. The series is directed by award-winning Sarawakian filmmaker Sarah Lois, whose storytelling is deeply rooted in her Kelabit heritage and shaped by close collaboration with local communities to ensure authenticity and respect Each film explores a different facet of the harvest experience \u2014 from personal journeys of reconnecting with one\u2019s roots, to how music preserves memory, and how traditional movement continues to evolve across generations.<\/p>\n\n\n\n

Among those featured is Melina William, lyricist of Rhythm of Harvest, who reflects on how music carries identity across distance. \u201cIn rediscovering my roots through music, I realised that the sounds of home stay with us wherever we go. For those who are far from home, music has a way of bringing us back \u2014 and that\u2019s something we can be proud of, because no matter where we are, we all carry a piece of home within us,\u201d she said.<\/p>\n\n\n\n

Choreographer Arthur Darren shares how movement bridges tradition and modern expression. \u201cEvery movement carries a story. With Rhythm of Harvest, it honours the roots of our traditional dance while expressing it in a way that today\u2019s generation can connect with. It\u2019s about carrying our culture forward, not leaving it behind,\u201d he said.<\/p>\n\n\n\n

From the rhythm of the fields to stories shared across communities, Carlsberg\u2019s Raikan Bersama Sabah & Sarawak brings people together \u2014 celebrating heritage, shared identity and traditions that endure.<\/p>\n","protected":false},"excerpt":{"rendered":"

 A rhythm echoes through the fields \u2014 shaped by the rustle of rice paddy, carried in song, and brought to life through movement passed down across generations. Rooted in the spirit of harvest, Carlsberg\u2019s Rhythm of Harvest is more than just a music video; it is a reflection of identity, gratitude and belonging in Sabah […]<\/p>\n","protected":false},"author":2,"featured_media":1483,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4],"tags":[],"class_list":["post-1484","post","type-post","status-publish","format-standard","has-post-thumbnail","category-business"],"yoast_head":"\nCarlsberg Unveils Local Voices Behind \u2018Rhythm of Harvest\u2019 - Travel With ATM<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/travelwithatm.com\/?p=1484\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Carlsberg Unveils Local Voices Behind \u2018Rhythm of Harvest\u2019 - Travel With ATM\" \/>\n<meta property=\"og:description\" content=\" A rhythm echoes through the fields \u2014 shaped by the rustle of rice paddy, carried in song, and brought to life through movement passed down across generations. 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