{"id":506,"date":"2025-12-17T13:36:30","date_gmt":"2025-12-17T13:36:30","guid":{"rendered":"https:\/\/travelwithatm.com\/?p=506"},"modified":"2025-12-17T13:53:51","modified_gmt":"2025-12-17T13:53:51","slug":"bask-bear-coffee-toasties-sponsors-itam-a-sun-bear-story","status":"publish","type":"post","link":"https:\/\/travelwithatm.com\/?p=506","title":{"rendered":"Bask Bear Coffee & Toasties sponsors Itam: A Sun Bear Story"},"content":{"rendered":"\n
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KUALA LUMPUR, 17 December 2025 \u2013 Bask Bear Coffee & Toasties, Malaysia\u2019s fastest-growing coffee chain, is the official Food & Beverage (F&B) sponsor for Itam: A Sun Bear Story, Malaysia\u2019s first feature-length documentary on the endangered Malayan sun bear. <\/p>\n\n\n\n

This announcement was made during a media event unveiling the collaboration between producers Brainchild Pictures Malaysia Sdn Bhd and Tourism Malaysia to promote the film as part of Visit Malaysia 2026 (VM2026).<\/p>\n\n\n\n

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Tourism Malaysia Deputy Director-General Samuel Lee<\/em> and Brainchild Pictures Director Raymond Tan both symbolically received Charcoal Toasties from Bask Bear mascot Brader BLE flanked by VM2026 mascots, Wira and Manja.<\/p>\n\n\n\n

This presentation of the brand\u2019s Limited-Time-Offer (LTO) Charcoal Toastie marked its official sponsorship of the film, reflecting a shared commitment to sustainability, conservation and Malaysian storytelling. This LTO ends on Jan 21, 2026.<\/p>\n\n\n\n

This sponsorship marks a \u201cfull-circle\u201d moment, as the brand drew its identity from the Malayan Sun Bear, known locally as Beruang Matahari. The species, unique to Southeast Asia, symbolises the courage and warmth that have defined the brand since its inception.<\/p>\n\n\n\n

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For Bryan Loo, Founder and CEO of Loob Holding Sdn Bhd, the partnership represents a natural alignment between brand purpose and national conservation efforts.<\/p>\n\n\n\n

\u201cBask Bear was inspired by the Malayan sun bear from day one, so supporting Itam is deeply personal for us,\u201d said Loo. \u201cThis collaboration allows us to extend that inspiration beyond our caf\u00e9s, turning awareness into action while celebrating a uniquely Malaysian story on a national and international stage.\u201d<\/p>\n\n\n\n

\u201cWe are proud to support Itam, which Tourism Malaysia has recognised, and to acknowledge the vital work of the Bornean Sun Bear Conservation Centre (BSBCC) in Sandakan in protecting this endangered species,\u201d he adds.<\/p>\n\n\n\n

Produced by Brainchild Pictures, Itam: A Sun Bear Storychronicles the rehabilitation and release journey of a rescued sun bear under the care of BSBCC. Through intimate storytelling <\/p>\n\n\n\n

and striking cinematography, the film highlights the urgent need to protect one of Southeast Asia\u2019s most endangered species and its fragile rainforest habitat.<\/p>\n\n\n\n

In response, Tan said collaborations with brands such as Bask Bear help broaden the film\u2019s reach beyond traditional cinema audiences.<\/p>\n\n\n\n

\u201cItam: A Sun Bear Story is much more than a documentary; it is a call to protect one of Malaysia\u2019s most vulnerable wildlife species. Itam\u2019s journey from trauma to freedom mirrors the challenges faced by countless animals whose habitats are disappearing.  <\/p>\n\n\n\n

\u201cWe are grateful to partners like Bask Bear for helping bring this conservation message to the public in a meaningful and accessible way,\u201d he added.<\/p>\n\n\n\n

As part of its involvement, Bask Bear has rolled out an ongoing, ITAM-themed LTO menu inspired by the sun bear and Malaysia\u2019s tropical forests, available <\/a>until Jan 21, 2026.The offerings include its first-ever charcoal toasties and signature Aren\u00ae palm sugar beverages, sourced from local farmers in Borneo, reinforcing the brand\u2019s ongoing support for local ingredients and environmental awareness.<\/p>\n\n\n\n

The new line-up of food includes:<\/p>\n\n\n\n

\u2022 Cheezy Chicken Charcoal Toastie<\/p>\n\n\n\n

\u2022 Spicy Aren Chicken Charcoal Toastie<\/p>\n\n\n\n

\u2022 Spicy Aren Beef Charcoal Toastie<\/p>\n\n\n\n

\u2022 Cheezy Chicken Rice Bowl<\/p>\n\n\n\n

\u2022 Cheezy Fries & Tenders Bowl<\/p>\n\n\n\n

In addition, the exclusive Aren beverages on offer:<\/p>\n\n\n\n

\u2022 Aren Aerocano<\/p>\n\n\n\n

\u2022 Aren Latte<\/p>\n\n\n\n

\u2022 Aren Cocoa<\/p>\n\n\n\n

In tandem, Bask Bear will roll out a special collection of merchandise featuring its mascot, Brader BLE. The items, available nationwide for a limited time while stocks last, continue the brand\u2019s tradition of turning cultural collaborations into collectable moments for fans.<\/p>\n\n\n\n

This initiative builds on Bask Bear\u2019s previous conservation efforts, including its 2023 \u2018Save Our Sun Bear\u2019 adoption and awareness campaign in support of BSBCC. Collectively, these efforts reflect a growing movement among Malaysian brands to integrate sustainability into business innovation.<\/p>\n\n\n\n

The collaboration between Brainchild Pictures and Tourism Malaysia positions Itam: A Sun Bear Story as a national symbol for ecotourism leading into VM2026.<\/p>\n","protected":false},"excerpt":{"rendered":"

Bask Bear Coffee & Toasties, Malaysia\u2019s fastest-growing coffee chain, is the official Food & Beverage (F&B) sponsor for Itam: A Sun Bear Story, Malaysia\u2019s first feature-length documentary on the endangered Malayan sun bear.<\/p>\n","protected":false},"author":2,"featured_media":505,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[33],"tags":[],"class_list":{"0":"post-506","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-food"},"yoast_head":"\nBask Bear Coffee & Toasties sponsors Itam: A Sun Bear Story - Travel With ATM<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/travelwithatm.com\/?p=506\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Bask Bear Coffee & Toasties sponsors Itam: A Sun Bear Story - 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