{"id":776,"date":"2026-02-22T15:06:52","date_gmt":"2026-02-22T15:06:52","guid":{"rendered":"https:\/\/travelwithatm.com\/?p=776"},"modified":"2026-02-22T15:06:52","modified_gmt":"2026-02-22T15:06:52","slug":"herbalife-announces-cristiano-ronaldo-invests-nearly-rm30-million-in-pro2col-technology-acquires-10-equity-stake","status":"publish","type":"post","link":"https:\/\/travelwithatm.com\/?p=776","title":{"rendered":"Herbalife Announces Cristiano Ronaldo Invests Nearly RM30 Million in Pro2col\u2122 Technology, Acquires 10% Equity Stake"},"content":{"rendered":"\n

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Herbalife Ltd.<\/a> (NYSE: HLF), a premier health and wellness company, community and platform, today announced global sports icon Cristiano Ronaldoacquired a 10% equity interest in HBL Pro2col Software, LLC, an indirect wholly-owned subsidiary of Herbalife that holds the Pro2col technology. Pro2col is Herbalife\u2019s next-generation, digital, personalised health and wellness operating system, designed to drive daily engagement, sustainable behaviour change, and measurable outcomes through a structured, data-driven approach to wellness.<\/p>\n\n\n\n

Ronaldo invested nearly RM30 million (USD7.5 million), along with a commitment to provide services and sponsorship rights to Pro2col Software. The investment underscores Ronaldo\u2019s deep personal commitment to health and nutrition. It also reflects his confidence in the future of personalised nutrition and Herbalife\u2019s ambition to make data-driven, personalised wellnessaccessible to communities globally\u2014combining innovative technology with the power of personal support through its distributor community.<\/p>\n\n\n\n

Herbalife has been Ronaldo\u2019s global nutrition partner since 2013, inspiring better nutrition and performance globally. Herbalife and Ronaldo collaborated on the launch ofHerbalife24\u00ae CR7 Drive, a sports drink formulated to meet the nutrition and performance needs of the global soccer legend and benefit athletes of all levels across the globe.<\/p>\n\n\n\n

\u201cCristiano has been a valued partner for more than a decade, and his decision to take an ownership stake in Pro2col marks an important milestone in our relationship,\u201d said Herbalife Chief Executive Officer Stephan Gratziani. \u201cHis investment reflects a shared belief in the power of nutrition, data, AI, and personalised insights to drive better health outcomes, and reinforces his confidence in the future impact of Pro2col.\u201d <\/p>\n\n\n\n

Pro2col uses an individual\u2019s unique data to build a wellness plan specific to the individual, with daily habits and smart nutrition tracking. The platform adapts to the individual\u2019s lifestyle, making wellness feel simple and personal. At its core is Pro2Score, a proprietary wellness scoring system that tracksprogress across key wellness metrics\u2014designed to deliver clarity, motivation, and actionable insights to support healthier lifestyles. Pro2col also equips Herbalife\u2019s distributors with tools and insights that enhance customer engagement and support, making personalised nutrition and wellness more accessibleand scalable.<\/p>\n\n\n\n

\u201cAfter more than a decade together, our relationship is built on trust and shared ambition. Investing in Pro2col felt like a natural evolution \u2014 in addition to representing Herbalife, this is about helping shape and grow a platform that can truly change how people engage with their health and wellness,\u201d said Cristiano Ronaldo. \u201cI\u2019ve seen firsthand how Herbalife brings together science, innovation and personal support to make health and wellness more accessible. Working together with Herbalife tocreate something with lasting impact is what motivates me at this stage of my career.\u201d<\/p>\n\n\n\n

Pro2col supports Herbalife\u2019s long-term strategy to become a more connected, data-driven health and wellness platform\u2014integrating products, community, AI and digital capabilities to better serve customers worldwide. Herbalife has initiated a strategic, phased beta rollout of Pro2col, with the objective of gathering in-market user insights that will support a broader commercial release in the future. Beta access is currently available to distributors and customers in the U.S., Canada and Puerto Rico. Herbalife expects to expand beta access to additional international markets, beginning with select EMEA markets in 2026.<\/p>\n\n\n\n

For more information, visit www.herbalife.com<\/a><\/p>\n\n\n\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"

Herbalife Ltd. (NYSE: HLF), a premier health and wellness company, community and platform, today announced global sports icon Cristiano Ronaldoacquired a 10% equity interest in HBL Pro2col Software, LLC, an indirect wholly-owned subsidiary of Herbalife that holds the Pro2col technology. Pro2col is Herbalife\u2019s next-generation, digital, personalised health and wellness operating system, designed to drive daily engagement, sustainable behaviour change, and measurable outcomes through a structured, data-driven approach […]<\/p>\n","protected":false},"author":2,"featured_media":775,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[9],"tags":[],"class_list":{"0":"post-776","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-health-fitness"},"yoast_head":"\nHerbalife Announces Cristiano Ronaldo Invests Nearly RM30 Million in Pro2col\u2122 Technology, Acquires 10% Equity Stake - 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