A new chapter in the music industry begins with the official launch of “BRAUNX”, an artist-first music label by BWHPK. Held at Laya Skylounge Petaling Jaya this event saw a pool of Malaysian artists such as Balan Kash, Amos Paul, Arvind Raj and Music Kitchen coming together to support the launch.The event was graced by Mr Arvind Krishnan – National MIC Youth Leader who applauded the initiative, highlighting its positive impact and forward thinking approach towards the Malaysian music industry.
BRAUNX is a music label dedicated to discovering and developing new talent whilst empowering artists, whether signed or independent, to understand the business of music beyond the creative side. This label is a cultural movement that equips artists with the knowledge and independence to own their voice, their art, and their place in the Malaysian music industry.
“BRAUNX represents a new era for voices that refuse to be silenced.” This platform will be a creative platform and the music label dedicated to shaping a bold, modern sound for the Malaysian Tamil music scene whilst honouring the spirit of artistic independence,” said Mathubalan, Founder of BRAUNX Designed to challenge the traditional label model, BRAUNX places artists at the centre of its ecosystem – providing not only the structure needed to grow, but also the flexibility to create without compromise. The label aims to foster a culture where artistry and strategy coexist, empowering musicians to build sustainable and impactful careers.
Artist Announcements & Song Premieres
BRAUNX unveils its first roster of artists, marking the beginning of an exciting new collective of talent. The launch features the exclusive premiere of two brand-new songs set for release on the label, offering audiences an early look at the sound and direction of BRAUNX.
Unplugged By BRAUNX — In Partnership with Maya Bazaar
BRAUNX is deeply honoured to announce Unplugged By BRAUNX, a heartfelt collaboration made possible through the generous support of Maya Bazaar. This project was born of a shared belief that emerging voices deserve a real platform — and it is only through Maya Bazaar’s commitment to nurturing young talent that this vision has come to life.
Through Unplugged By BRAUNX, gifted new talents will take centre stage, performing soulful Tamil cover songs that celebrate the richness of the genre. The project will also feature guest performances by established artists, creating a unique space where rising voices and seasoned performers come together.
“BRAUNX extends its sincerest gratitude to Maya Bazaar for investing not just in this project, but in the future of the Malaysian Tamil music scene. Their generosity and trust in BRAUNX’s mission to uplift the next generation of artists is a contribution that will leave a lasting legacy beyond the stage,” quotes Mathubalan Educational Initiatives by BRAUNX Beyond music releases, BRAUNX as a brand is also committed to giving back to the creative community through a series of educational initiatives. The label will introduce seminars and sessions where producers, artists, and music video directors will break down songs and share insights into their creative processes, such as discussions focused on the business side of music, covering essential topics such as royalties, copyright, intellectual property, publishing, and other critical areas that are often overlooked by emerging artists.
“These initiatives aim to equip the next generation of creators with the knowledge and tools needed to navigate the industry confidently. We believe that an educated artist is a powerful artist. We are not just here to release music, we are here to make sure that every Malaysian Tamil artist who walks through our doors understands every room they enter, every deal on the table, and every right they own,” said Mathubalan.
