Keeping things fun, light, and refreshingly simple, Somersby Light wrapped up its exciting pop-up event at Connection, Pavilion Kuala Lumpur from 30 April to 3 May 2026 — and fans were treated to a special appearance by YEONJUN of TOMORROW X TOGETHER!
Introducing the all-new Somersby Light — a lighter cider option with only 3.5% ABV, 44% less sugar, and 42% fewer calories. Available in 320ml cans, it’s best enjoyed chilled over ice, making it the perfect drink for easy-going moments with friends.
Known for its playful “No-Nonsense” vibe, Somersby created this new cider for everyday hangouts, spontaneous plans, and simple good times without overthinking anything. The idea is all about keeping things relaxed, refreshing, and effortless.
Over the four-day event, visitors got to be among the first to try Somersby Light while enjoying fun interactive games and activities inspired by the brand’s carefree spirit. The pop-up attracted an impressive 39,500 visitors throughout the event.
The biggest highlight came on Sunday, 3 May, when YEONJUN of TOMORROW X TOGETHER — Somersby’s regional ambassador — appeared on stage and sent fans into excitement. Five lucky fans even walked away with a special 4-can pack of Somersby Light during the session.
As if that wasn’t enough, YEONJUN later surprised the crowd with an unannounced return, performing two songs live and greeting fans personally, creating an unforgettable ending to the event.
Somersby also announced that its partnership with YEONJUN will continue for another year across selected Asian markets including Malaysia, Singapore, South Korea, Vietnam, Hong Kong, and Laos. The collaboration reflects the brand’s youthful, energetic image and its connection with modern consumers across the region.
Somersby Light is now available nationwide at selected supermarkets, hypermarkets, and online through Shopee.
So why not? It’s light! Time to enjoy refreshing moments and escape the daily nonsense — the Somersby way.
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Open to non-Muslims aged 21 and above only. Drink responsibly — if you drink, don’t drive.
