Behind every Sapporo brew and every manga illustration lies the same dedication to craftsmanship, quality and mastery. As Sapporo marks 150 years as the Iconic First Beer of Japan, Carlsberg Malaysia brings that spirit of Japanese craftsmanship to life through manga-inspired limited-edition cans and immersive lifestyle experiences in Malaysia that celebrate Sapporo brewing legacy since 1876.
At the heart of the celebration is a limited-edition can curated in collaboration with renowned Japanese manga artist Hiroki Ishizawa. Featuring the founder of Sapporo – Seibei Nakagawa, the design reflects the discipline behind Japanese craftsmanship and the pursuit of quality. From his adventurous spirit and resilience to the skill behind his craft, a remarkable brew was born. Through bold manga-inspired illustrations, the limited-edition cans transform Sapporo’s 150-year journey into a collectible expression of Japanese craft, culture and creativity.
Consumers can now journey through Sapporo’s 150-year legacy at their fingertips, as the brand’s story comes to life through a dedicated manga-inspired anniversary experience. Discover the Iconic First Beer of Japan’s digital story at https://www.sapporobreweries.com/brands/spb/150th/en/.
“In Malaysia, consumers are increasingly drawn to premium brands that offer more than quality alone — brands with a strong identity, authentic story and experiences that feel meaningful. The Sapporo limited-edition brings the brand’s story to life for consumers here, honouring its heritage as the iconic first beer of Japan while strengthening its relevance with discerning beer consumers,” said Stefano Clini, Managing Director of Carlsberg Malaysia.
While the anniversary pays tribute to Sapporo’s heritage, the celebration invites consumers toexperience Japanese craftsmanship in Sapporo’s own way. Through Sapporo’s website:
https://www.sapporobeermy.com/, consumers can upload a photo and see themselves
reimagined as a manga character inspired by Japanese illustration styles. The first 1,500 participants will receive a complimentary personalised manga lanyard delivered directly to their doorstep. Upon full redemption of the lanyards, participants will receive a RM10 Shopee e-voucher to redeem on your next purchase of Sapporo Premium Beer.
